Sure, we may sound like a broken record, but not just any broken record... The Black Album, Tha Carter III, dare we even say the Illmatic of broken records!
Heading into this piece, you already know everything we make starts with top-shelf fabric. You know we create a first version, have a fit model wear it, pin out adjustments, make a new version, and repeat until it's perfect (usually 3rd times the charm). You know we appreciate versatile items that can adapt to different environments. And you know we sneak in little unexpected details that you might not notice at first glance.
There's only one thing left to talk about... What separates all that is good from the rare that's great. Sweet, sweet intangibles.
Difference Makers
Of all the lifestyle items we've created, none got more of our love and attention than the Urban Explorer shorts. Unlike tees, hoodies, and tanks, we felt shorts were the one product where the bar was already set super high by peer brands. Let's be real, those hippies at Patagonia crushed it with their baggies. But as the saying goes, "competition breeds innovation." (-Steve Jobs, probably.) The pressure was on and we pushed ourselves to elevate our shorts to the next level without compromising price or weighing them down with unnecessary bells and whistles.
On seam hidden pockets
For storing things you don't want found... Like gum, or your Dave & Buster's Power Card.
Mesh pocket bags
These jawns are water resistant and the mesh bags ensure you won't walk around with pool water in your pockets after a swim, like a TOTAL JABRONI.
High-density embroidery and a 2.25" side slit
The embroidery allows the olive-on-olive logo to pop out much better than a printed one would. And peep the difference that little slit makes when you're hitting a partner lunge or getting weird in a tree:
The Circumference
Okay, we lied. We can't not talk about fit. That perfect circumference you see the short having around the legs is no accident. They skim over you just the way the good lord (Ardith) intended.
Finally, and we don't have a picture to show this, but these shorts will last you years. Not just from an aesthetic standpoint (they are iconic and will still be cool in 2047), but from a quality perspective as well—these puppies won't break down on you any time soon.
Anywho, thanks for coming to our Ted Talk. If you made it this far, you deserve to know we made a very small batch of these shorts and don't expect them to stay in stock. As long as you're online at 10am on Monday though, you should be good to go!
