This week officially marks one full calendar year since the launch of our first-ever performance apparel collection. Can you believe it? We can't. It feels like it's been 10 years and 10 minutes at the same time. Over the past 12 months, we've learned and grown immeasurably, made massive improvements on the product front, and have really hit our stride from a creative and experience standpoint (among so many other things). We thank you guys a million times over for the incredible support and love you've shown us to get to this point. Thank you for rolling with us and we look forward to many more years ahead.
NOW QUICK, jump in the time machine and let's go back to a little place called September 2022 for our first ever collection.
Bandit.OS²‧⁰ Centricity was the name of the campaign. The premise: we've downloaded 11 months of community-centered listening, designing, testing, and optimizing into a new software for the running world to upload. Two runner's stumble upon the Bandit.OS²‧⁰ CD (a usb-drive seemed significantly less interesting) and follow it to what is presumed to be the Centricity HQ.
That video came out on Monday, September 5th. On the Friday before that, we posted a little teaser of the software beginning to upload...
Then we unveiled it the full collection. A handful of race essential pieces:
On the day after the drop, we unveiled an update to Bandit.OS²‧⁰ Centricity that allowed you to travel the world without leaving home (the obscurity of this campaign was unhinged).
Bandit.OS²‧⁰ Centricity will always hold a special place in our Bandit hearts. Who knows... Maybe a new OS will be coming this year. DM us... Let us know what you think.