We proudly announce the return of The Unsponsored Project, supporting 50+ athletes as they represent themselves with unbranded kits at the 2025 USA Track & Field Outdoor Championships.

This year, we were able to double the amount of support for each Unsponsored athlete, as well as increase the total amount of athletes in the project.

All of our athlete contracts feature a release clause that allows them to instantly sign with another brand should an offer come their way. To-date, 6 Unsponsored alumni have gone on to sign with some of the world’s largest footwear brands.

OUR MISSION...

The Unsponsored Project aims to solve a gap in professional running, where competitors train at elite levels, but receive no compensation from the brands whose gear they wear during competition.⁠

Our goal with the Unsponsored Project is to support more athletes chasing their dreams, to raise the floor from a compensation perspective, and ultimately to help athletes get their best shot at securing a larger brand sponsorship deal.

DIALED: AJEE' WILSON

Olympian and 4x National Champion, Ajee' Wilson joins the 2025 Unsponsored Project as she returns to Eugene for a shot at Team USA for the World Championships.

DIALED: HELEN SCHLACHTENHAUFEN

Helen Schlachtenhaufen ran sub-4 in the 1500M at last year’s Olympic Trials. Despite this breakthrough performance, her sponsors decided to not renew her contract, leaving her questioning if she should stay in the sport or not…

THE UNSPONSORED PROJECT CAPSULE

100% of sales go towards supporting more unsponsored athletes.

WHY WE CREATED THE UNSPONSORED PROJECT

The Unsponsored Project aims to fill a gap where the current running sponsorship model falls short...

THE RUNNING SPONSORSHIP MODEL IS BROKEN

DIALED: COURTNEY OKOLO

DIALED: AIDAN TOOKER