There is a quote from a world-renowned, top 2 (and it's not 2) film that shall remain nameless for personal reasons. It goes bit like this: "You are too concerned with what was and what will be. Yesterday is history, tomorrow is a mystery, today is a gift. That's why they call it the present".
When we create new product, new collections, and new campaigns - thoughts of previous work or how current work will be perceived in the future linger in our minds. Trying to strike the creative balance of what we, ourselves, are called to create, and what might resonate with our people is what centers us. It's a delicate process of intentionality, inspiration, and not taking ourselves all too seriously. Sometimes, and I think this BTS video puts it on display, there's a need to gather a bunch of really passionate people in a room and let the processes flow through one another. Running is a world of connection, and so is the creative that comes along with it.
Watch the behind the scenes process of our Spring Campaign Collection here:
