Helen Schlachtenhaufen ran sub-4 in the 1500M at last year’s Olympic Trials. Despite this breakthrough performance, her sponsors decided to not renew her contract, leaving her questioning if she should stay in the sport or not…
The Unsponsored Project aims to fill a gap where the current running sponsorship model falls short. Supporting 50+ athletes as they represent themselves at the USA Track & Field Outdoor Championships with unbranded kits and cash compensation. Each contract features a release clause that allows the athlete to instantly sign with another brand should an offer come their way. To-date, 7 Unsponsored Project athletes have gone on to sign deals with major footwear brands, including Olympian Trevor Bassitt at Adidas.
For more information, visit www.unsponsoredproject.com.
