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Find the balance → Stay true → Keep going → Find the balance Find the balance → Stay true →
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Find the balance → Stay true → Keep going → Find the balance Find the balance → Stay true →
Find the balance → Stay true → Keep going → Find the balance Find the balance → Stay true →
Find the balance → Stay true → Keep going → Find the balance Find the balance → Stay true →
Find the balance → Stay true → Keep going → Find the balance Find the balance → Stay true →
Find the balance → Stay true → Keep going → Find the balance Find the balance → Stay true →
Find the balance → Stay true → Keep going → Find the balance Find the balance → Stay true →
Find the balance → Stay true → Keep going → Find the balance Find the balance → Stay true →
Find the balance → Stay true → Keep going → Find the balance Find the balance → Stay true →
Find the balance → Stay true → Keep going → Find the balance Find the balance → Stay true →
Find the balance → Stay true → Keep going → Find the balance Find the balance → Stay true →
Find the balance → Stay true → Keep going → Find the balance Find the balance → Stay true →
Find the balance → Stay true → Keep going → Find the balance Find the balance → Stay true →
Find the balance → Stay true → Keep going → Find the balance Find the balance → Stay true →
Find the balance → Stay true → Keep going → Find the balance Find the balance → Stay true →
Find the balance → Stay true → Keep going → Find the balance Find the balance → Stay true →
10.09.24

B e h i n d T h e D e s i g n : T h e C h i c a g o 2 0 2 4 C a p s u l e

Behind The Design: The Chicago 2024 Capsule

Learn the inspiration and intention behind the design of our latest capsule.



  • Words: Ardith Singh

Inspired by Chicago's rich architectural legacy, we envisioned a concept that captures the essence of an architect’s studio. Clean, intersecting lines from blueprints are reimagined as thoughtfully arranged graphics, layered over a bold, high-contrast check that mirrors the precision of plotted points on graph paper.  

A custom font adds visual weight, juxtaposing the delicate, blueprint-inspired line-work.

 

 

The color palette plays with contrast, anchored by Bandit Black and softened with cream and white, while the richness of saturated Mazarine blue brings a vibrant energy.

 

 

This balance of structure and creativity honors the discipline of architecture while also inviting a sense of creativity and innovation. A custom checkered gradient serves as the perfect platform to communicate this tension.

 

 

The Chicago 2024 Capsule will be available at our pop-up this weekend at 435 N Michigan Ave, Suite 110.

 

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10.30.24

B e h i n d t h e D e s i g n : T h e S o u n d M i n d Y o u r B u s i n e s s C a p s u l e

Fusing together Bandit's NYC roots with ASICS' Japanese heritage.

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Conquering the most wild course in the world.

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10.30.24

C l a y t o n , w h a t a r e y o u s o w o r r i e d a b o u t ?

Have you visualized mile 11 yet?

Find the balance → Stay true → Keep going → Find the balance → Stay true → Keep going
Find the balance → Stay true → Keep going → Find the balance → Stay true → Keep going
Find the balance → Stay true → Keep going → Find the balance → Stay true → Keep going
Find the balance → Stay true → Keep going → Find the balance → Stay true → Keep going
Find the balance → Stay true → Keep going → Find the balance → Stay true → Keep going
Find the balance → Stay true → Keep going → Find the balance → Stay true → Keep going
Find the balance → Stay true → Keep going → Find the balance → Stay true → Keep going
Find the balance → Stay true → Keep going → Find the balance → Stay true → Keep going
Find the balance → Stay true → Keep going → Find the balance → Stay true → Keep going
Find the balance → Stay true → Keep going → Find the balance → Stay true → Keep going
Find the balance → Stay true → Keep going → Find the balance → Stay true → Keep going
Find the balance → Stay true → Keep going → Find the balance → Stay true → Keep going
Find the balance → Stay true → Keep going → Find the balance → Stay true → Keep going
Find the balance → Stay true → Keep going → Find the balance → Stay true → Keep going
Find the balance → Stay true → Keep going → Find the balance → Stay true → Keep going
Find the balance → Stay true → Keep going → Find the balance → Stay true → Keep going
Find the balance → Stay true → Keep going → Find the balance → Stay true → Keep going
Find the balance → Stay true → Keep going → Find the balance → Stay true → Keep going
Find the balance → Stay true → Keep going → Find the balance → Stay true → Keep going
Find the balance → Stay true → Keep going → Find the balance → Stay true → Keep going

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